This short video is a clever look at the evolution we have seen over the last 15 years in our use of data. From the humble beginnings of text on paper, the authour takes us through digital text, the web, and on to the new paradigm that is Web 2.0. I'm not sure about the theme of "programming the Machine"; what stood out most for me was the idea of content and design being separated, allowing easy transfer of data between different sites and people, allowing for much more flexibility in presentation and usage.

I guess that a lot of these sites not only present the data to us in new and wonderful ways, but also track which data we find useful, fun or whatever, and thus create more data that explains/enhances the original data. But talking about feeding "the Machine" really doesn't add anything to the debate.

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